[vc_row][vc_column width=<\/b>#8221;1\/2<\/b>#8243;][vc_column_text]<\/p>\n
PULATOVA Z.T. <\/strong><\/p>\n Caspian University of Technology<\/p>\n and Engineering named after Sh.Yessenov,<\/p>\n Aktau, Kazakhstan<\/p>\n E-mail: zamira1.pulatova@yu.edu.kz<\/p>\n \u00a0<\/strong><\/p>\n Abstract. <\/strong>Artefacts of nomadic customs and traditions remain at the heart of Kazakh culture. After Kazakhstan gained its independence, its authorities attempted to further develop Kazakh ethnic traditions [1]. According to the Kazakhstan Ministry of Sports and Tourism, there are approximately 250,952 athletes who play ethnic sports. A good example of such, alongside Western-style horse races, are games dating back to Kazakh nomadism such as kokpar; its rules are very basic, centering around horsemen grabbing the carcass of a headless goat and scoring a goal.<\/p>\n This research investigates whether there is a need for Twitter-based PR to promote Kazakh traditional sports as one of the ways to attract more tourists to Kazakhstan. The research objective was achieved through mixing qualitative and quantitative research methods. The grounded theory and thematic analysis were the key qualitative approaches, as well as semi-structured interviews. Public relation theories such as Grunig and Hunt\u2019s four models and Jefkin\u2019s transfer process were applied to this study, which was connected to Edward Said\u2019s Orientalism concept. An online survey was conducted in the research to help verify the hypothesis.<\/p>\n Keywords:<\/strong> Twitter; kokpar; cultural sport tourism; Kazakhstan; ethnosports; traditional sports.[\/vc_column_text][\/vc_column][vc_column width=<\/b>#8221;1\/2<\/b>#8243;][vc_btn title=<\/b>#8221;Read PDF<\/b>#8221; color=<\/b>#8221;primary<\/b>#8221; link=<\/b>#8221;url:https%3A%2F%2Fysj.yu.edu.kz%2Fwp-content%2Fuploads%2F2025%2F03%2Fyessenov-science-journal-15.03.2024-31-38.pdf<\/b>#8221;][vc_column_text]DOI 10.56525\/CRUY2171[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row][vc_column width=#8221;1\/2#8243;][vc_column_text] PULATOVA Z.T. Caspian University of Technology and Engineering named after Sh.Yessenov, Aktau, Kazakhstan E-mail: zamira1.pulatova@yu.edu.kz \u00a0 Abstract. Artefacts of nomadic customs and traditions remain at the heart of Kazakh culture. After Kazakhstan gained its independence, its authorities attempted to further develop Kazakh ethnic traditions [1]. According to the Kazakhstan Ministry of Sports and [<\/b>hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/posts\/1451"}],"collection":[{"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/comments?post=1451"}],"version-history":[{"count":17,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/posts\/1451\/revisions"}],"predecessor-version":[{"id":2721,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/posts\/1451\/revisions\/2721"}],"wp:attachment":[{"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/media?parent=1451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/categories?post=1451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/tags?post=1451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}