\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Abstract. <\/em><\/strong>The article provides a review of scientific literature in order to generalize the methodology for defining the concept of <\/b>#8220;electronic commerce<\/b>#8221;. The main trends in the field of e-commerce in small business are characterized. The data on the development of the e-commerce market are analyzed and the following is emphasized: in the number of purchases from mobile devices has increased; creation and widespread use of social media pages is a key factor in the development of e-commerce by entrepreneurs. The advantages and disadvantages of using electronic commerce by small businesses are systematized.<\/p>\nIn given article authors shine a problem an analysis he shift toward online transactions and digital platforms has been accelerated to adapt to the changing business landscape. Through the review of scientific literature, a comprehensive understanding of e-commerce<\/b>#8217;s impact on small businesses has been highlighted. The article has delved into the main trends shaping the e-commerce landscape for small businesses, emphasizing the significant increase in purchases made through mobile devices. This trend underscores the importance of having a mobile-friendly online presence for entrepreneurs to effectively reach their target audience.<\/p>\n
E-commerce is a tool through which firms can attain competitive advantage. Therefore it is interesting to further explore how firms exactly go about implementing e-commerce systems, and which path firms take from e-commerce idea generation up to realization of e-commerce success.To comprehensively understand the impact of e-commerce on small businesses, it is crucial to conduct a multiple case studies analysis using a qualitative research design.<\/p>\n
Small businesses experience challenges before, when, and after integrating e-commerce into their operational structures internally and externally, such as perceiving the technology as an unnecessary business cost, lack of resources to fund e-commerce infrastructure, and absence of managerial support to adopting a radical approach to innovation and growth of the business. The analysis of the impacts of e-commerce on small businesses helps to determine the opportunities and challenges in the business operation process.<\/p>\n
Keywords:<\/em><\/strong> automated information technologies, e-commerce, small business, marketing . analysis, digital information, enterprise, technology, benefit, strategy,small business.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=<\/b>#8221;1\/2<\/b>#8243;][vc_btn title=<\/b>#8221;Read PDF<\/b>#8221; color=<\/b>#8221;primary<\/b>#8221; link=<\/b>#8221;url:https%3A%2F%2Fysj.yu.edu.kz%2Fwp-content%2Fuploads%2F2025%2F03%2F%E2%84%9627-48.pdf<\/b>#8221;][vc_column_text]DOI 10.56525\/ZHCI9395<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"[vc_row][vc_column width=#8221;1\/2#8243;][vc_column_text] \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 SALKYNBAYEVA FATIMA PhD doctoral student of Economics, Caspian University of Technology and Engineering named\u00a0\u00a0\u00a0 after Sh.Yessenov Aktau, Republic of Kazakhstan \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 e-mail: fatima.salkynbayeva@yu.edu.kz YESTURLIYEVA AIGUL Candidate of Economic Sciences, Associate Professor, Caspian University of Technology and Engineering named after Sh. Yessenov, Aktau Kazakhstan \u0435-mail:\u00a0 aigul.yesturliyeva@yu.edu.kz nbsp; nbsp; \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Abstract. The article provides [<\/b>hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/posts\/1897"}],"collection":[{"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/comments?post=1897"}],"version-history":[{"count":12,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/posts\/1897\/revisions"}],"predecessor-version":[{"id":2876,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/posts\/1897\/revisions\/2876"}],"wp:attachment":[{"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/media?parent=1897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/categories?post=1897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ysj.yu.edu.kz\/en\/wp-json\/wp\/v2\/tags?post=1897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}