Satkenova Zhanar Bagasharovna
Al-Farabi Kazakh National University Almaty, Kazakhstan
Issakova Assylymay Sagunbekovna
Yessenov University, Aktau, Kazakhstan
Annotation. This project is aimed at studying the state of the Kazakh language in the age of digitization. The development of digital technologies affects the language, gives the opportunity to create new words and expand the scope of use of the Kazakh language. The project compared the opinions of foreign and domestic scientists and discussed the development and preservation of the Kazakh language in the digital environment. During the research, attention was paid to the input words in the Kazakh language, and their adaptation features were supplemented with examples. The main goal of the project is to determine effective ways to increase the status of the Kazakh language in the context of digitization and to promote the adaptation of the national language to modern requirements.
Key words: Digitalization, digital natives, digitalization, linguistic identity, virtual linguistic identity, language culture, speech culture, discourse, discourse analysis.