Author: abat

PULATOVA Z.T.

Caspian University of Technology

and Engineering named after Sh.Yessenov,

Aktau, Kazakhstan

E-mail: zamira1.pulatova@yu.edu.kz

Abstract. Artefacts of nomadic customs and traditions remain at the heart of Kazakh culture. After Kazakhstan gained its independence, its authorities attempted to further develop Kazakh ethnic traditions [1]. According to the Kazakhstan Ministry of Sports and Tourism, there are approximately 250,952 athletes who play ethnic sports. A good example of such, alongside Western-style horse races, are games dating back to Kazakh nomadism such as kokpar; its rules are very basic, centering around horsemen grabbing the carcass of a headless goat and scoring a goal.

This research investigates whether there is a need for Twitter-based PR to promote Kazakh traditional sports as one of the ways to attract more tourists to Kazakhstan. The research objective was achieved through mixing qualitative and quantitative research methods. The grounded theory and thematic analysis were the key qualitative approaches, as well as semi-structured interviews. Public relation theories such as Grunig and Hunt’s four models and Jefkin’s transfer process were applied to this study, which was connected to Edward Said’s Orientalism concept. An online survey was conducted in the research to help verify the hypothesis.

Keywords: Twitter; kokpar; cultural sport tourism; Kazakhstan; ethnosports; traditional sports.

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Oshanova O.Zh.

Kazakh National university named at al-Farabi

Almaty, Kazakhstan

Annotation. This article focuses on traditional and innovative approaches on journalism training in Kazakhstan and other developed countries. The study provides a detailed discussion on the contemporary requirements and adaptation processes in the professional education field in response to modern technological changes. The analysis will compare European and American journalism training directions with Kazakh curricula, highlighting the need for modernization and fundamental changes in this area.

Keywords: journalism training, innovative approach, technology, globalization

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Abzal Tabylov

Caspian University of Technologies and Engineering named after Sh. Yessenov

Aktau, Kazakhstan

Nabat Suyeuova

Ho Chi Minh City University of Technology and Education, Vietnam

Huy-Tuan Pham

E-mail: tabylov62@mail.ru

Corresponding author: tabylov62@mail.ru

Abstract. Optimization of the network of transformation centers is one of the conditions for the effective functioning of the macro-logistic system. Acting as links in logistics chains, transformation centers perform the most important functions of promoting material flows between the elements of production processes, commodity circulation and consumption. The article studies and reveals the role of transformation centers, which implement the most important tasks of mutual cooperation of trunk and local modes of transport.  The stages of logistic approach in choosing the variant of transformational centers location have been investigated. It has been determined that the transformation centers, being the basis for the creation of macro-logistic transport and storage systems of the corresponding level, perform the functions necessary to smooth the unevenness, inaccuracy of production, consumption and modes of transport turnover. The logistic concept which assumes the necessity of transformational centers as transport terminal complexes, warehouse complexes to create positive results of interaction of factors characterizing optimization of processes of advancement of material flows in logistic chains has been analyzed.  The results of the study showed that in maritime transport, the main factor in the development of transport container terminals, as varieties of transformation centers - is the formation of complexes of means of transportation of centralized systems of movement of goods.  Currently, the system of container transportation is among the most rational methods of technology and organization of multimodal cargo transportation. The concept of this system is based on the fact that it is proposed to transport cargo flows in a single cargo unit-capacity mixed modes of transport. In the conditions of functioning of the local transformation center, in addition to the implementation of complex logistical operations for the processing of material flows, operations for the development of preparatory processes of products for production consumption in the end are performed. This determines the representation of transport and warehouse systems of transformation centers as varieties of flexible production and logistics systems.

Key words: transformation centers, material flow, transport and storage system, logistics chain, container terminal, automated container terminal management systems.

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ABZAL TABYLOV

Caspian University of Technologies and Engineering named after Sh. Yessenov

Aktau, Kazakhstan

NABAT SUIEUOVA

Caspian University of Technologies and Engineering named after Sh. Yessenov

Aktau, Kazakhstan

HUY-TUAN PHAM

Ho Chi Minh City University of Technology and Education, Vietnam

Annotation. In maritime logistics, automation of seaports performs the most important functions to ensure stable high growth in international shipping volumes and strengthen competitive and price pressure in the business of shipping companies. The article provides a comprehensive assessment of the effectiveness of the automated Container Terminal Management System (CTMS), designed to automate the management of the container terminal and all operations with containers and cargo.  It has been established that CTMS, in comparison with the automated container site management system (ACS MS), has a number of advantages in accelerating the turnover of containers at the terminal by optimizing storage locations and the possibility of operational control over the operation of the terminal. The possibilities of a significant increase in the speed and accuracy of container cargo handling using CTMS have been identified. The main directions of effective functioning of CTMS are defined, taking into account the fact that all operations controlled by it are carried out using mobile data collection terminals. Their use when performing operations in a warehouse allows you to reduce the number of errors, the time of operations, and provides the opportunity to obtain accurate information in real time.

Keywords: Automation of management, container terminal, containers, container turnover, storage, loading, personnel management, operational control

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Musalieva R.J., Orleanskiy A.A.

Магистрант, логистика және көлік академиясы,

 Алматы қ., Қазақстан,

Phd, ass.professor of the Academy of logistics and transport

Almaty, Kazakhstan

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Annotation. Logistics has been highlighted as an area where cost and service advantages can be built. Therefore, companies are more focused on customer needs and are trying to find ways to reduce costs, improve quality and meet the growing expectations of their customers. Indeed, global competition is forcing managers to start considering providing more efficient logistics services. In this context, this article presents a study on the relationship between logistics efficiency indicators and global competitiveness. The article identifies associations between indicators of logistic efficiency and global competitiveness. The results show that some variables in the estimates of global competitiveness contribute much more to logistical efficiency than other variables according to the results of the analysis. Variables that contribute much more to logistical efficiency are shown.

Keywords: Logistics productivity, transportation, Competitiveness, SEM analysis.

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CHAZHABAYEVA M.

Caspian University of Technologies and Engineering named after Sh. Yessenov,

Aktau, Kazakhstan

E-mail: marzhan.chazhabayeva@yu.edu.kz

HUY-TUAN PHAM

Ho Chi Minh City University of Technology and Education, Vietnam

Corresponding author: marzhan.chazhabayeva@yu.edu.kz

Annotation. One of the most effective ways of monitoring is dynamometry. Dynamograms are used to diagnose and monitor the operation of the recognition of rod-well pumping units  (RDPU). A new approach to detecting and detecting failures, malfunctions in the operation of the RDPU system, excluding the human factor. The use of Fourier descriptors for the recognition of dynamometric maps and machine learning techniques for the classification of various pump conditions is proposed. With the help of the Fourier descriptor, it is  possible to predict and diagnose malfunctions of the downhole pump. These descriptors simplify, normalize, and describe each map well. The proposed method is trained using data from real dynamometric maps.

Keywords: rod-well pumping unit (RDPU), monitoring, failure, malfunctions, dynamometric map, dynamogram, Fourier descriptors, machine learning technique, model, recognition algorithm, data analysis.

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